Thursday, July 30, 2009

NCAA Finally Gets Sued For Exploitation Of Images



It's about time.

"I've written extensively about the NCAA and what I perceive to be its consistent effort to exploit the black community," writes by Boyce Watkins, PhD.  "It spends millions on public service announcements to protect its deception, but eventually the athletes and the public are going to wise up to what it is doing. The truth is that college athletes should be paid for the same reasons that any actor in a Hollywood blockbuster film would expect to receive compensation. The problem is that the families of athletes don't quite know how to organize and fight for their power."

Watkins, who teaches finance at Syracuse University, a school that earns millions off black families every year, analyzed the recent lawsuit against the NCAA for allegedly misusing the images of athletes for video games.

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