Monday, September 22, 2008

My New Book: Black American Money

I should begin by saying that I am not a Finance Professor who happens to be Black. Rather, I am a Black man who happens to be a finance Professor. The goal of this work was not to create yet another book analyzing money to the nth degree, discussing stocks, bonds, charts and portfolios. I see money as a tool for the enhancement of life and the liberation of a people. I also see money as part of a nexus of critical issues that drive the world in which we live.

So, this book is not going to be about money throughout. It does not contain a long list of nuts and bolts financial advice. It is a discussion, by a Black social commentator who cares about his people, who also happens to be an educator and a Financial expert. So, imagine a person who is an expert at cooking steak, chicken and carrots, but insists upon making sure the plate has a little bit of each. I have never been one dimensional in my analysis, because linear, limited thinking is how one consistently misses the big picture.

In this book, you are going to get first hand analysis of how money plays a role in critical Black issues and leadership, from The State of the Black Union to Civil Rights. I will openly and honestly share my behind-the-scenes experiences with CNN, FOX, ESPN and other networks. You will hear about academia, as I take you for a quick trip into the ivory tower for a discussion of how economic incentives impact the value systems of today’s “Blackademics”. The trip will be long and broad, and won’t just focus on money. Rather, the focus is on capital of all types, not just financial capital.

Money, like any other powerful object, can either be incredibly constructive or horrifically destructive. It can ruin families or make people strong. It can liberate, enslave and do everything in between. You can improve the lives of those you love or ruin your relationships with loved ones. Money can do many amazing things in a capitalist society. Therefore, understanding money, embracing the power of money and controlling the power of money is clearly, without question, an undeniably meaningful part of the movement toward equal rights.

This was an introduction to the forthcoming book "Black American Money", written by Dr. Boyce Watkins. For more information, please visit

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